ICAB // International Community for Audio Branding

ICAB is the free social network initiation for all interested in the field of auditive brand communication

Events

First international compilation on the topic of Audio Branding

"Audio Branding. Brands, Sound and Communication" is the first international compilation on the topic of Audio Branding. The articles in this book deal with functions of sound, the basics and principles of brand communication and Audio Branding, multi-sensory aspects of brand communication and legal matters concerning sound marks, among others. In case studies on projects with international brands, leading experts provide insight into what Audio Branding actually means in practice. This compilation is based on the German publication Audio-Branding that was released in 2007.
Further Informations: www.audio-branding.info

Groups

Latest Activity

falskmyntarn is now a member of ICAB // International Community for Audio Branding
11 hours ago
Rainer Hirt added a blog post
That´s the sound of citrus: http://www.symrise.com/
July 3
Roman Lüth updated their profile
July 3
The group for Audio Branding Researchers. Feel free to discuss results or research-activities.
July 3
Here is the right place for the Agencies and Studios to exchange experiences in the Audio Branding Biz.
July 3
Roman Lüth is now a member of ICAB // International Community for Audio Branding
July 3
Very nice, will it be available to use/see/buy soon?
July 1
Shouvik Roy is now a member of ICAB // International Community for Audio Branding
July 1
 

Members

  • falskmyntarn
  • Rainer Hirt
  • Shouvik Roy
  • Roman Lüth
  • Alex Moulton
  • Karsten Usinger
  • David Strauss
  • Raphael.Jasinski
  • Samiha Bayoumi
  • Aural Alchemy
  • Cornelius Ringe
  • Juarez
  • Hanna Buhl
  • wole oyekan
  • Georg Spehr
  • Sebastian Waschulewski
  • Hendrik Kröz
  • Henriette Moos
  • Mikkel Marius Winther
  • Jacob Bøtter
  • Nela
  • Robert E.M. Achleitner
  • Michele Arnese
  • Karsten Kjems
  • Tilman Faelker
  • Santi
  • Pavel Stoyan

Forum

Diego Stocco

Usage of the audiologo in communication 10 Replies

Started by Diego Stocco in Audio-Logo Discussion. Last reply by Aural Alchemy Jun 21.

Rainer Hirt

Top 5 25 Replies

Started by Rainer Hirt in TOP 5 // Audio-Logos. Last reply by Jochen Mader May 27.

Daniel Hug

Sound Characteristics vs. Sound Contextualization 5 Replies

Started by Daniel Hug in audio-branding.... Last reply by Jochen Mader May 17.

Blog Posts

Rainer Hirt

Sound of Citrus

That´s the sound of citrus: http://www.symrise.com/

Posted by Rainer Hirt on July 3, 2009 at 11:30am

Cornelius Ringe

bands4brands - what do you think about music sponsoring?

I just started a community for brand artist partnership and music sponsoring on www.bands4brands.eu. It would be great to see you there. With you account on ICAB it’s very easy to join: you won’t need any new password or something.

You find more information here.

bands4brands is an community, network and marketplace for musicians, brands, agencies and scholars who are interested in brand artist partnerships. F… Continue

Posted by Cornelius Ringe on June 9, 2009 at 9:56pm — 3 Comments

Rainer Hirt

Intel

This is a very nice account of the Intel-Audio-Logo (Sonic Mnemonic) in the new Intel-Spot:

Posted by Rainer Hirt on June 3, 2009 at 9:28pm — 2 Comments

RSS // Sound Business (Julian Treasure)

 
 

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