ICAB // International Community for Audio Branding

ICAB is the free social network initiation for all interested in the field of auditive brand communication

Events

Audio Branding Congress 2009

November 14, 2009 from 9am to 10pm – Dialog im Dunkeln (Dialogue in the Dark)
ICAD 2010 - 16th Intl Conf Auditory Display (ICAD), Washington, D.C, USA, June 9-15, 2010

June 9, 2010 to June 15, 2010 – Washington, D.C, USA

Latest Activity

Daniel Hug replied to Daniel Hug's discussion 'Sound Characteristics vs. Sound Contextualization'

Interesting observation. It would be interesting to figure out, if there is a relationship to the complexity and character of a sound and it's semiotic or associative ambiguity, in terms of it's context dependency. On the one hand I think sound de...

yesterday

Charlie McCarron joined Rainer Hirt's group

Research

The group for Audio Branding Researchers. Feel free to discuss results or research-activities.

yesterday

Charlie McCarron replied to Daniel Hug's discussion 'Sound Characteristics vs. Sound Contextualization'

I'm starting to think context is everything, especially when it comes to simple sounds. I don't think I'm alone when I cringe every time I hear the error sound on my computer, no matter what type of sound it is. Of course some sounds are more phy...

yesterday

Charlie McCarron replied to Valeria Strachevskaya's discussion 'Evaluation of Audiologo effectiveness'

Hi Everyone, Great conversation so far. Henri-Paul, you posed an interesting question about whether or not to use a "too easy to remember" audio logo. And Valeria, you might be right about "serious" brands staying away from catchy jingles. But f...

yesterday

Groups

Research

31 members
Jobs etc.

6 members

Agencies & Studios

28 members
International Trade As...

15 members

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First international compilation on the topic of Audio Branding

"Audio Branding. Brands, Sound and Communication" is the first international compilation on the topic of Audio Branding. The articles in this book deal with functions of sound, the basics and principles of brand communication and Audio Branding, multi-sensory aspects of brand communication and legal matters concerning sound marks, among others. In case studies on projects with international brands, leading experts provide insight into what Audio Branding actually means in practice. This compilation is based on the German publication Audio-Branding that was released in 2007.
Further Informations: www.audio-branding.info

Members

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Forum

Sound Characteristics vs. Sound Contextualization 9 Replies

Started by Daniel Hug in audio-branding.... Last reply by Daniel Hug 1 day ago.

Evaluation of Audiologo effectiveness 8 Replies

Started by Valeria Strachevskaya in audio-branding.... Last reply by Charlie McCarron 1 day ago.

Sound Branding in the automobile industry 1 Reply

Started by Maël Frize in audio-branding.... Last reply by Rainer Hirt Oct 27.

Blog Posts

Only a few tickets for the Audio Branding Congress 2009 available

brands become heard! Experts and interested people from all over the world (USA, Brazil, India and Europe) are going to attend the Audio Branding Congress on 14th of November 2009 in Hamburg – Germany. Top marketing and brand managers from Europe’s best brands such as BMW, Nokia, Deutsche Telekom, Deutsch… Continue

Posted by Cornelius Ringe on October 24, 2009 at 10:30pm

First international Audio Branding Congress

The Audio Branding Academy starts its activities by organizing the first international expert congress for acoustic brand communication in the famous old warehouse district (Speicherstadt) of Hamburg.

Hamburg, 6th August 2009
Preceding the upcoming workshop program, the recently founded institute starts… Continue

Posted by Rainer Hirt on August 6, 2009 at 3:30pm