ICAB // International Community for Audio Branding

ICAB is the free social network initiation for all interested in the field of auditive brand communication

Events

ICAD 2010 - 16th Intl Conf Auditory Display (ICAD), Washington, D.C, USA, June 9-15, 2010

June 9, 2010 to June 15, 2010 – Washington, D.C, USA

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ICAD 2010 - 16th Intl Conf Auditory Display (ICAD), Washington, D.C, USA, June 9-15, 2010 at Washington, D.C, USA

June 9, 2010 to June 15, 2010

ICAD 2010 The 16th International Conference on Auditory Display (ICAD) Washington, D.C, USA June 9-15, 2010 (Conference website forthcoming; visit www.icad.org for updates) ICAD 2010—the 16th International Conference on Auditory Display—will be...

on Friday

Loaay Ahmed and Valmor Pedretti Jr. joined ICAB // International Community for Audio Branding

on Thursday

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First international compilation on the topic of Audio Branding

"Audio Branding. Brands, Sound and Communication" is the first international compilation on the topic of Audio Branding. The articles in this book deal with functions of sound, the basics and principles of brand communication and Audio Branding, multi-sensory aspects of brand communication and legal matters concerning sound marks, among others. In case studies on projects with international brands, leading experts provide insight into what Audio Branding actually means in practice. This compilation is based on the German publication Audio-Branding that was released in 2007.
Further Informations: www.audio-branding.info

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Forum

7 Deadly Sins of Sonic Branding

Started by Charlie McCarron in audio-branding... Nov 8.

Sound Characteristics vs. Sound Contextualization 10 Replies

Started by Daniel Hug in audio-branding.... Last reply by Charlie McCarron Nov 8.

Evaluation of Audiologo effectiveness 8 Replies

Started by Valeria Strachevskaya in audio-branding.... Last reply by Charlie McCarron Nov 6.

Blog Posts

Last Call for the Audio Branding Congress on Nov. 14th – this Saturday in Hamburg

The Audio Branding Congress 2009 takes place in Hamburg this weekend. Learn more about music and sound in brand communications: www.audio-branding-congress.com

Posted by Cornelius Ringe on November 11, 2009 at 11:48pm

Only a few tickets for the Audio Branding Congress 2009 available

brands become heard! Experts and interested people from all over the world (USA, Brazil, India and Europe) are going to attend the Audio Branding Congress on 14th of November 2009 in Hamburg – Germany. Top marketing and brand managers from Europe’s best brands such as BMW, Nokia, Deutsche Telekom, Deutsch… Continue

Posted by Cornelius Ringe on October 24, 2009 at 10:30pm

First international Audio Branding Congress

The Audio Branding Academy starts its activities by organizing the first international expert congress for acoustic brand communication in the famous old warehouse district (Speicherstadt) of Hamburg.

Hamburg, 6th August 2009
Preceding the upcoming workshop program, the recently founded institute starts… Continue

Posted by Rainer Hirt on August 6, 2009 at 3:30pm