ICAB // International Community for Audio Branding

ICAB is the free social network initiation for all interested in the field of auditive brand communication

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First international compilation on the topic of Audio Branding

"Audio Branding. Brands, Sound and Communication" is the first international compilation on the topic of Audio Branding. The articles in this book deal with functions of sound, the basics and principles of brand communication and Audio Branding, multi-sensory aspects of brand communication and legal matters concerning sound marks, among others. In case studies on projects with international brands, leading experts provide insight into what Audio Branding actually means in practice. This compilation is based on the German publication Audio-Branding that was released in 2007.
Further Informations: www.audio-branding.info

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Research

24 members
Agencies & Studios

18 members

International Trade As...

14 members
Jobs etc.

3 members

Latest Activity

falskmyntarn is now a member of ICAB // International Community for Audio Branding

Welcome Them!

11 hours ago

Rainer Hirt added a blog post

Sound of Citrus

That´s the sound of citrus: http://www.symrise.com/

July 3

Roman Lüth updated their profile

July 3

Roman Lüth joined Rainer Hirt's group

Research

The group for Audio Branding Researchers. Feel free to discuss results or research-activities.

July 3

Roman Lüth joined Rainer Hirt's group

Agencies & Studios

Here is the right place for the Agencies and Studios to exchange experiences in the Audio Branding Biz.

July 3

Roman Lüth is now a member of ICAB // International Community for Audio Branding

Welcome Them!

July 3

Shouvik Roy commented on Rainer Hirt's blog post 'Audio-Branding 2.0?'

Very nice, will it be available to use/see/buy soon?

July 1

Shouvik Roy is now a member of ICAB // International Community for Audio Branding

Welcome Them!

July 1

Links

audio-branding.de (german)

en.audio-branding.de (english)

BANDS4BRANDS

wikipedia

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Forum

Usage of the audiologo in communication 10 Replies

Started by Diego Stocco in Audio-Logo Discussion. Last reply by Aural Alchemy Jun 21.

Top 5 25 Replies

Started by Rainer Hirt in TOP 5 // Audio-Logos. Last reply by Jochen Mader May 27.

Sound Characteristics vs. Sound Contextualization 5 Replies

Started by Daniel Hug in audio-branding.... Last reply by Jochen Mader May 17.

Blog Posts

Sound of Citrus

That´s the sound of citrus: http://www.symrise.com/

Posted by Rainer Hirt on July 3, 2009 at 11:30am

bands4brands - what do you think about music sponsoring?

I just started a community for brand artist partnership and music sponsoring on www.bands4brands.eu. It would be great to see you there. With you account on ICAB it’s very easy to join: you won’t need any new password or something.

You find more information here.

bands4brands is an community, network and marketplace for musicians, brands, agencies and scholars who are interested in brand artist partnerships. F… Continue

Posted by Cornelius Ringe on June 9, 2009 at 9:56pm — 3 Comments